Sretsis: Thai Fashion Designer

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Stretsis fashion can be described as a fusion between a traditional and a vintage style. This top Thai designer brand was launched in 2002 by three sisters. Hence, the label already hints at this bond, ‘Stretsis’ being ‘Sisters’ spelled backward.

The Story of Stretsis

Fashion with a vintage touch (photo: Stretsis Universe, FB page)

Fashion with a vintage touch (photo: Stretsis Universe, FB page)

Pimdao Sukhahuta, the eldest of the sisters, is the head designer. She studied at Parsons School of Design in New York and opened her first store while being still a student. Pim did an internship at internationally acclaimed designer Marc Jacob and finally graduated in 2003. By this time, her fashion was already becoming renowned for its unconventional and girlish design.

The three sisters (photo credit: nationmultimedia.com)

The three sisters Pimdao, Klyduen and Matina Sukhahuta, the founders of Stretsis (photo: nationmultimedia.com)

The three sisters stayed in New York for four years. Pim is the main designer and creative director. The younger sister Klyduen is a fashion marketer promoting the brand and the youngest sister Matina creates jewellery which is run under the label ‘Matina Amanita’ jewellery collection.

Playful, vintage & dainty fashion (photo: Stretsis Universe, FB page)

Playful, vintage & dainty fashion (photo: Stretsis Universe, FB page)

Pim very much enjoys a nostalgic and vintage style in fashion. Hence, you often find pieces with unusual patterns in her collections. In fact, her designs are inspired by childhood nostalgic memories. Nevertheless, her design is innovative, flamboyant, unconventional but at the same time elegant and modern. Thus, Stretsis fuses traditional yet whimsical patterns and styles with a modern, stylish touch to create a unique, but somehow naughty style.

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Thus, she puts forward that dressing up should be a part of everyday life. She likes to work with different textures like silk, chiffon and satin. A special feature of Stretsis is that it uses Thailand’s elegant silk textiles to create an innovative Thai fashion design that should make a statement and a lasting impression.

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Stretsis’ headquarter is in Bangkok and employs around 25 seamstresses who sew many dresses by hand. For this reason, every piece of clothing becomes a piece of artwork. The brand is growing and gaining international popularity. Hence, for instance, this brand has been featured in numerous glossy magazines like Vogue, Instyle and Elle. What is more, celebrities like Katy Perry, Beyoncé and Paris Hilton have been seen wearing Stretsis garments 🙂

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Summing up, we may say that Stretsis is one of the top Thai designer brands offering a unique combination of Thai traditional vintage style and sweet lingering patterns. Hence, the style is both sweet and rebellious.

Yours, Sirinya

(*All pictures in this post, photo credit: ZALORA Thailand, unless otherwise stated)

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