Srichand: Thai Beauty Brand

Srichand United Dispensary was founded in 1948 by Khun Phong Hanutsaha. At first, the company manufactured and sold only liquid pharmaceutical products. Later, the firm acquired the formula and business of Srichand Scented Powder from Dr. Leng Srichand. Hence, they changed the name of the company to ‘Srichand United Dispensary’.

Srichand – Thai Beauty Brand

Ravit Hanutsaha runs the company that his grandfather founded in 1948 (photo credit: bangkokpost.com

Today, Ravit Hanutsaha runs the company that his grandfather founded in 1948 (photo credit: bangkokpost.com)

Since then, the company has been operating its businesses in pharmaceutical, chemical, and cosmetics under the Crown and Srichand trademark.

Hence, Srichand (ศรีจันทร์) offers three main groups of products which are:

  • Liquid pharmaceutical products
  • Chemical products under ‘Srichand Professional’ trademark and Active Pharmaceutical Ingredients
  • Cosmetics products ‘Srichand Powder’ brand, the special feature of the translucent powders is that they can be used as a mask too, e.g. the Tanaka Gold Powder Mask

Srichand Tanaka Gold Powder Mask (photo credit: amazon.com)

Srichand Tanaka Gold Powder Mask (photo credit: amazon.com)

The liquid pharmaceutical products are for instance tinctures, skin lotion and Gentian Violet solution 1%. They have the trademark ‘Crown’ and ‘Srichand’. They are produced under GMP (Good Manufacturing Practice) standard.

Srichand Professional is one of the company’s main businesses comprising importing and repacking of chemical and active pharmaceutical products from around the world. The company has high standards and is recogniszed by the Government Pharmaceutical Organization (GPO), Thailand Tobacco Monopoly, major manufacturers in pharmaceutical and cosmetics industries, and many hospitals in Thailand.

Popular for decades - the Srichand translucent powder (photo credit: amazon.com)

Popular for decades – The Srichand translucent powder (photo credit: amazon.com)

Srichand Powder is a renowned and legendary Thai cosmetic product that is produced according to a secret formula that is maintained until today. I have read many reviews recommending the Translucent Powder since it is well known for controlling oily skin while smoothing the surface and leaving a matte texture.

Rebranding has made Srichand products more appealing to younger customers (photo credit: bangkokpost.com)

Rebranding has made Srichand products more appealing to younger customers (photo credit: bangkokpost.com)

Recently, the powder products have been given a vintage makeover that retains the original brand image while making it modern thus fitting into the 21st century. I think the powder is a good product for me that I would really like to try. Hope to purchase this one soon. It is an amazing Thai best selling product that can also be used as a mask when mixed with water. The price is around 280 Bath.

Finally, I think that Srichand is a traditional but also modern Thai brand offering high quality cosmetic and beauty products. I can’t wait to get my hands on the much praised Translucent Powder 🙂

Yours, Sirinya

(Reference: Srichand official page)

Traditional Thai Beauty Secrets

Thai women have often been admired for their flawless and unique beauty. They have been envied for their long silky hair, radiant glowy skin and perfect nails. The secret to Thai women’s beauty probably lies in their genes. However, there are also some traditional Thai beauty recipes that come from nature. Thus, I’d like to introduce a few different elements of traditional Thai beauty secrets. This category of Thai beauty secrets concerns special foods and nutrients.

Thai beauty secrets, painting by Chakrabhand Posayakrit

Thai beauty secrets, painting by Chakrabhand Posayakrit (photo credit: chakrabhand.org)

Beauty Secrets

1. Coconut oil

Thai food and also traditional Thai beauty products often contain coconut oil which is one of the best natural oils. Coconut oil has numerous health benefits. Thus, it is great for all parts of the body.  Organic extra virgin Coconut oil has many properties and thus it is a multipurpose product for face, body and hair. For example, coconut oil can be used as a make up remover, in particular for removing eye make up. It is very gentle to the skin and thus suitable for dry and sensitive skin types. That is to say coconut oil is very nourishing to the gentle eye area and also strengthens the eyelashes. Hence, it can also function as an eye cream.

Coconut everbeautiful.com

Coconut (photo credit: everbeautiful.com)

Coconut oil is also good as a facial cleanser. This is also known as the oil cleansing method.

It is also useful as a hair conditioner and mask because it has the ability to fully penetrate the hair shaft and thus moisturize the hair thoroughly. It works best as a pre-shampoo conditioner. Distribute the coconut oil evenly throughout your hair and leave it in for about an hour then shampoo your hair and you will have the smoothest hair ever 🙂

In addition, coconut oil can also perform as a natural deodorant because it has anti-bacterial and anti-fungal properties.

Coconut oil as body scrub, mix equal parts of coconut oil with brown organic sugar. Scrub away and this will leave your skin sooo soft 🙂

Facial and body moisturizer: it makes your skin amazing and glowing and does not cloak the pores. In addition, coconut oil also has a natural sunscreen (SPF 4).

2. Tamarind

Tamarind can be considered a Thai (beauty) ingredient because it is frequently used in all kinds of Thai recipes. Tamarind has great health and beauty benefits because it is very rich in vitamin and minerals. Since tamarind contains Alpha-hydroxyl acids (AHAs), it provides for a glowing and radiant skin. What is more, it also diminishes blemishes and dark spots. Hence, tamarind is often used by Thai women because it also brightens and lightens the skin 🙂

Fresh Tamarind with leaves (photo credit: indianbeauty.tips)

Fresh Tamarind with leaves (photo credit: indianbeauty.tips)

In fact, Tamarind is a wonderful beauty product. It’s most effectively used as a pure organic paste. Thus, it can be used as a facial cleanser and scrub to exfoliate the skin. Here is a very easy recipe of tamarind cleanser: mix honey and tamarind paste in equal parts and add three tablespoons of yoghurt. Then apply this mixture gently all over your face, avoiding the delicate eye area. After 10 minutes wash it off. Thus, it’s a perfect treatment for removing dead skin cells and increasing blood circulation.

3. Papaya

Papaya is an amazing beauty agent and has wonderful beauty benefits since it contains the miracle papain enzyme. Hence, a facial or body mask of papaya gives the skin a healthy and radiant glow. This is because the papain enzyme works as an exfoliator thus removing all dead skin cells. Make an easy face and body mask by mashing the papaya fruit pulp into a paste. Apply this to your face and body, let it sit for about 10-15 minutes and then rinse and shower everything off.

Papaya (photo credit: dreamatico.com)

Papaya (photo credit: dreamatico.com)

4. Lemongrass

Lemongrass is a very common ingredient in Thai dishes. However, Thai women appreciate lemongrass also for its beauty benefits because it has detoxifying and exfoliating properties. Lemongrass is most commonly used for facial steams since it suits all skin types

Lemon Grass tekoafarms.co.il

Lemon Grass (photo credit: tekoafarms.co.il)

Here is an easy recipe how to make a lemongrass face steam: take a pot of boiling water and put in about 40 g of fresh finely chopped lemongrass. Let the mixture stand for about half an hour and then strain it. After that, inhale the steam for about 1 minute and let your skin absorb it too. Repeat it some more times until you have a lovely sauna effect. Thus, the steam cleanses and opens up your pores so that dirt and excess oils are removed.

Maybe you’d like to give these traditional natural Thai beauty secrets a try? I think it’s really worth trying 🙂

In fact, traditional Thai beauty has also been a great subject in the Visual Arts and painting. For instance, the Thai National Artist Chakrabhand Posayakrit very often portrayed beautiful and flawless Thai women.

If you are interested, I can do a second part on traditional Thai beauty secrets, focussing on Thai beauty habits and rituals such as Thai massage, for example.

Yours, Sirinya

Thai Beauty Ideals and Desire for ‘Fair Skin’

Thailand is an interesting case to study as far as beauty ideals are concerned. This is because Thailand, similar to Japan, has never been formally colonized by a European nation. However, the tendency can be observed that in particular Thai women generally strive for aesthetic ideals which can be considered Western. The most prominent beauty image is that of considering fair skin to be more desirable than dark skin.

Thus, it is not surprising that in many Thai advertisements and also in visual arts and paintings, women are generally depicted as light skinned. Perhaps you remember my recent article about traditional Thai make up? Well, the women in the pictures are all perfectly light skinned. Here is just one example:

Thai Beauty Ideals

Traditional Thai Make Up

Traditional Thai Make Up (photo credit: pantip.com)

Ad hoc we might say that this is because people generally desire things that they don’t have and which are not their own. For instance, people in Western countries want to be more tanned because the general conception is that one looks more healthy with sun-tanned than with pale skin. In Asian counties and also in Thailand it is exactly the opposite. Since most Asian people have medium to dark skin, they prefer a light complexion. They hold the opinion that fair skin looks cleaner and thus provides a better aura. Well, we might consider this as a trend that also has some dangerous consequences since some Thai people turn to the use of gluta injection to whiten their skin as the following video discusses.

Nonetheless, the roots of the Thai beauty ideal lies much deeper in history and cultural tradition. Hence, it is influenced by the Indian caste system. In accordance to the Indian thought system, the ideal of ‘whiteness’ was very important in Asia even before parts of the Southeast Asian subcontinent was colonized by European nations. Thus, this conception prevails in most parts of Asia that the lighter skin one has, the higher the future marriage partner’s social class might be.

Hence, the idea that fair skin offers social advantages is buried in the minds of Asian women. What is more, we can also argue that light skin stands for youth, health and wealth in Thailand. White skin is further considered as a symbol of high quality and modesty in women.

Ploy Chermarn Thai actress with fair skin (photo credit: baodoi.com)

Ploy Chermarn, Thai actress with fair skin, beauty ideals (photo credit: baodoi.com)

In addition, and this is a very interesting fact, the concept of ‘face’ is very important in Thailand. This means that on the one side, one should not lose one’s face by bad or immoral behaviour. One should rather maintain one’s reputation which is called ‘rak sa naa’ in Thai. On the other side, the ‘face’ (in the sense of reputation) is also determined by physical beauty. Hence, Thai people strive for ‘naa taa dii’ which means ‘good eyes and face’. Thus, ‘beauty’ is a matter of physical attractiveness and good behaviour and manners in Thailand. For this reason, we can also say that the pursuit of beauty by women and some men is a form of empowerment which lies in beauty in order to attain social acknowledgement.

In conclusion, I think we can say that Thai beauty images are mainly and generally about the desire for fair skin and a European look because this is connected with the idea of a ‘good face’ that also applies to the morals of the respective person. Hence, Thai beauty ideals seem to be a matter of colourism.  Nevertheless, we should mention that last year’s Miss Thailand partly shifted the country’s perception of beauty. Hence, Miss Thailand 2014, Nonthawan ‘Maeya’ Thongleng, has been celebrated and acknowledged as a ‘Dark Beauty’. In fact, she is considered as a walking advertisement against the need for whitening lotions.

Nonthawan 'Maeya' Thongleng, Miss Thailand 2014 (photo credit: bangkokpost.com)

Nonthawan ‘Maeya’ Thongleng, Miss Thailand 2014 (photo credit: bangkokpost.com)

The following video sums up what beauty ideals are about in the West and in Asia. They take the example of China but I think the main points generally apply to Thailand as well.

Have fun watching, it’s kind of funny and not to be taken to seriously 😉

Yours, Sirinya

(A comphrehensive insight into the subject of beauty images in Thailand offers Napat Chaipraditkul: Thailand: Beauty and globalized self-identity through cosmetic therapy and skin lightening, Eubios Ethics Institute, Bangkok, Thailand)

Traditional Thai Make Up Style and Look

Today I’d like to focus on the topic of ‘Traditional Thai Make Up’. However, I must say right at the start that I could not really figure it out whether there is actually a kind of ‘official’ make up look that is considered traditional in Thailand.

Traditional Thai Make up

Nonetheless, I’ve found some information on how to create make up looks that go well with the style of traditional Thai dresses. As you probably remember from my articles on traditional Thai dresses, these gowns are very beautiful, colourful, extravagant and sometimes also opulently embroidered. Hence, a fresh, natural make up look with predominantly light colours goes best with these kind of Thai dresses which are mostly worn on formal occasions and ceremonies like weddings.

In the following, I’d like to show you some examples of the traditionalistic Thai make up look and the hair style which is worn with this make up.

Traditional Thai Make Up Look and Hair Style

Traditional Thai Make Up Look and Hair Style (photo credit: pantip.com)

I think you will notice that these make up looks are relatively decent, using mostly natural and light rosy colours. Thus, these make up styles provide a glowing and radiant look. There are no bold shades used in these make up styles so that they do not ‘outshine’ the beautiful opulent Thai traditional dresses that are worn with these looks.

Thai wedding make up

Thai wedding make up (photo credit: phuketfmradio.com)


Wedding hair and make up for Thai dress

Wedding hair and make up for Thai dress (photo credit: women.kapook.com)

Traditional make up style (photo credit Amat Nimitpark)

Traditional make up style (photo credit: Amat Nimitpark)

I’ve found a nice video by JAS production showing you in detail how to create such a traditional Thai makeup look. However, this video is only in Thai language and there are no English subs but I think it’s easy to follow just by watching 🙂

In this video, the make up artist focuses on a flawless complexion and creates an earthy-brown smokey eye. In addition, false lashes are applied to enhance the look. In the pictures above, the women also wear artificial lashes as far as I can tell. Thus, I think that false lashes complete the traditional Thai make up look. However, in the video the eye make up is generally stronger than in the photos shown here. Nevertheless, the rosy blush completes the look as well as the rosy nude (light rosewood) shade of the lips. In the video and in the pictures the lip make up is completed by some lip gloss on top for extra shine. In addition, this make up style is also connected with Thai beauty ideals in general.

If you like this look, I recommend you check out my post about Pearypie – Thai Makeup Artist because she also creates this kind of style among others.

Summing up, we may say that a traditional Thai make up look is radiant, using predominantly light and natural colours. What is more, the focus is on the eyes so that artificial lashes are a must to complete this look. Do you like this make up style? I think it’s very pretty and stunning. However, it’s not too flamboyant and I will definitely try it out myself 🙂

Yours, Sirinya