TuTTi: Thai Fashion Label

The Thai fashion brand TuTTi was launched by Tutti Wongpuapan in 2007. She studied fashion design at the Central Saint Martins College of Art and Design in London. She got her first designer job at the Bangkokian fashion brand ‘Soda’ and eventually started her own pret-a-porter label as an independent entrepreneur.

 TuTTi – Thai fashion

Thai designerTutti Wongpuapan (photo credit: TuTTi, FB page)

Thai fashion designer Tutti Wongpuapan (photo credit: TuTTi, FB page)

Growing up in Bangkok, Tutti has always loved vintage and nostalgic garments. Thus, her mother, who was a seamstress, has been a great inspiration for her own sense of style. As a small girl, she would search in her mother’s closet for gorgeous vintage items.

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Thus, TuTTi’s clothing incorporates many vintage influences. She creates these clothes for women who know there style and like to express it through their outfit. In this way, Thai designer  Tutti is not merely vintage but innovative, modern and versatile. Hence, the perfect choice for the fashionista. She offers garments that are sophisticated and classic but also unconventional pieces like cargo pants for instance.

TuTTi Thai fashion logo (TuTTi, FB page)

TuTTi Thai fashion logo (TuTTi, FB page)

The designer feels that women should always be comfortable in their clothes without being complicated. Hence, her womenswear is just custom-tailored for the metropolitan ladies who enjoy quirky yet classical design ideas.

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Thus, this Thai fashion brand is always looking for inspiring new influences and concepts. The aim is to create comfortable everyday clothing that is suitable for business as well as casual wear.



In fact, we may say that TuTTi Thai fashion offers something for everyone’s taste. Thus, the womenswear ranges from classic to vintage dresses but also offers more edgy pieces like distressed jumpsuits and sassy shorts.

Yours, Sirinya

(All pictures in this post, photo credit: ZALORA Thailand, unless otherwise stated)

Sretsis: Thai Fashion Designer

Stretsis fashion can be described as a fusion between a traditional and a vintage style. This top Thai designer brand was launched in 2002 by three sisters. Hence, the label already hints at this bond, ‘Stretsis’ being ‘Sisters’ spelled backward.

The Story of Stretsis

Fashion with a vintage touch (photo: Stretsis Universe, FB page)

Fashion with a vintage touch (photo: Stretsis Universe, FB page)

Pimdao Sukhahuta, the eldest of the sisters, is the head designer. She studied at Parsons School of Design in New York and opened her first store while being still a student. Pim did an internship at internationally acclaimed designer Marc Jacob and finally graduated in 2003. By this time, her fashion was already becoming renowned for its unconventional and girlish design.

The three sisters (photo credit: nationmultimedia.com)

The three sisters Pimdao, Klyduen and Matina Sukhahuta, the founders of Stretsis (photo: nationmultimedia.com)

The three sisters stayed in New York for four years. Pim is the main designer and creative director. The younger sister Klyduen is a fashion marketer promoting the brand and the youngest sister Matina creates jewellery which is run under the label ‘Matina Amanita’ jewellery collection.

Playful, vintage & dainty fashion (photo: Stretsis Universe, FB page)

Playful, vintage & dainty fashion (photo: Stretsis Universe, FB page)

Pim very much enjoys a nostalgic and vintage style in fashion. Hence, you often find pieces with unusual patterns in her collections. In fact, her designs are inspired by childhood nostalgic memories. Nevertheless, her design is innovative, flamboyant, unconventional but at the same time elegant and modern. Thus, Stretsis fuses traditional yet whimsical patterns and styles with a modern, stylish touch to create a unique, but somehow naughty style.

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Thus, she puts forward that dressing up should be a part of everyday life. She likes to work with different textures like silk, chiffon and satin. A special feature of Stretsis is that it uses Thailand’s elegant silk textiles to create an innovative Thai fashion design that should make a statement and a lasting impression.

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Stretsis’ headquarter is in Bangkok and employs around 25 seamstresses who sew many dresses by hand. For this reason, every piece of clothing becomes a piece of artwork. The brand is growing and gaining international popularity. Hence, for instance, this brand has been featured in numerous glossy magazines like Vogue, Instyle and Elle. What is more, celebrities like Katy Perry, Beyoncé and Paris Hilton have been seen wearing Stretsis garments 🙂

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Summing up, we may say that Stretsis is one of the top Thai designer brands offering a unique combination of Thai traditional vintage style and sweet lingering patterns. Hence, the style is both sweet and rebellious.

Yours, Sirinya

(*All pictures in this post, photo credit: ZALORA Thailand, unless otherwise stated)

Kem Issara: Thai Fashion Designer

In 2012, KEM ISSARA womenswear was founded by talented Thai designer Karatphet Kem Issara. This top Thai designer brand continues to impress fashion observers all over the world. Kem Issara is innovative and stunning. Hence, Kem considerers herself primarily a textile technique designer.

Top Thai designer (photo credit: kemissara.com)

Top Thai designer (photo credit: kemissara.com)

The Story of Kem Issara

The designer behind this brand studied at Chelsea College of Art and Design in England. She began her career by interning with major brands in New York. Thus, Kem trained with some big names in the fashion industry including Jasmine Di Milo, Chloe Paris and Diane von Fürstenburg. She also earned a degree from the London College of Fashion.

Kem Issara (photo: Kemissarastudio, FB page)

Kem Issara (photo: Kemissara Studio, FB page)

She creates lovely styled tops, dresses, pants, shoes and accessories. This brand was also termed ‘Fresh Face’ fashion line in 2012. We may describe KEM ISSARA’s style as sophisticated, feminine and dainty.



However, the balance between playfulness and seriousness is perfect and the outfits are suitable for both day and night. Thus, the designer believes in creating collections that can work both for a day in the office and a night out with friends.

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Her designs may be called understated. However, they are borne from strong ideas and combine modernity with a touch of vintage fashion. Thus, ISSARA’s design can also be regarded as simple but at the same time the patterns and details are amazingly beautiful and stunning. This feature contributes to the wearability of her fashion.

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In a nutshell, Kem loves textiles and their intrinsic nature, thus her work is inspired by art, classical beauty and timeless femininity. In my view her design might be compared to that of ASAVA since their aims and mission are similar. Thus, KEM ISSARA is also among my Top 5 Thai designer brands on ZALORA 🙂

Yours, Sirinya

(*All pictures in this post, photo credit: Zalora Thailand, unless otherwise stated)

Rotsaniyom: Thai Fashion Designer

The Thai fashion label Rotsaniyom was founded by the couple Pongsak ‘Off’ Kobrattanasuk and Thita “Gift” Kamonnetsawat in 2007. Initially, this designer couple sold T-shirts at two stalls in Chatuchak Market.


Pongsak ‘Off’ Kobrattanasuk and Thita “Gift” Kamonnetsawat

Pongsak ‘Off’ Kobrattanasuk and Thita “Gift” Kamonnetsawat

Since their T-shirts sold very well among vintage lovers, Off and Gift expanded their fashion design and started a flagship store at Siam Center and recently opened another store at Emquartier. The stores are also designed with a vintage touch, thus there is an art deco inspired entrance evoking a nostalgic feeling in the visitor.

Rotsaniyom White Label at Siam Center, enjoy the vintage feel-at-home atmosphere

Rotsaniyom White Label at Siam Center, enjoy the vintage feel-at-home atmosphere

Their style can be described as vintage and retro with an Asian-ethnic touch. Hence, romantic and dreamy patterns, lace and romantic designs are predominant. The dresses are mostly cream coloured, white or pastel.

Rotsaniyom designer 'Gift' wearing an extravagant lace dress

Rotsaniyom designer ‘Gift’ wearing an extravagant lace dress

Designer pieces by Rotsaniyom are supposed to be pieces of art. Thus, the designers appreciate high quality and design incorporating some old school accessories like antique sunglasses or classic hair accessories. However, they also create jewellery and ‘adornments’ that are more edgy.

More edgy RSY Adornment

More edgy RSY Adornments

Gift has always been in love with fashion design and she particularly admires Thai fashion designers like Greyhound, Theoddyssee and It’s Happening. They are her main source of inspiration. In her view, there is no need to look at international designers in search for role models or inspiration.

Rotsaniyom: Lace is more

Rotsaniyom: Lace is more

Both designers love the Old Town in Bangkok and they also enjoy collecting vintage items. For instance, Gift bought a Japanese dress from the 1920s which she considers the oldest piece that she owns. Thus, vintage items are also a great source of inspiration for the Rotsaniyom desginers!

Rotsaniyom Housestudio

Rotsaniyom Housestudio

What is more, Gift draws upon movies, female characters and Thai culture for inspiration and ideas. In fact, her favourite female character is Mae Ploy, a young girl entering the service of a princess of Rama V’s Royal Household, in the movie ‘Four Reigns’. Gift’s aim as a fashion designer is to incorporate some Thai elements into modern fashion.

Beauty ideals SS15 runway looks

Beauty Ideals SS15 runway looks

However, sometimes it seems difficult to bring modern fashion design and elements from Thai culture together. A prominent example is that a lot of Thai people were scandalized at Rotsaniyom’s Malai (Thai garland) collection in 2014 because they used these garlands in their shoe design. Some people did not like this because traditionally the Malai is used for paying respect to elderly people and to the Buddha.

The Rotsaniyom Malai collection uses traditional Thai flower garlands as shoe decoration

The Rotsaniyom Malai collection 2014 uses traditional Thai flower garlands as shoe decoration

Finally, we may say that Thai fashion design that wants to incorporate Thai elements can be a balancing act indeed. Nevertheless, Rotsaniyom is a great and creative Thai fashion brand that catches the fashionista’s eye.

Yours, Sirinya

(All photos in this post, credit: Rotsaniyom, FB page)